A Book Of Endings

Alastair Somerville
2 min readApr 1, 2018

I made a little booklet about telling stories about how products stop being used (or being noticed) today. You can download it here.

It’s an A4 booklet you print out, fold and make one cut to make.

I made it because I woke up in the night with the idea for it and actually remembered to make a note to do it.

A note to self


I’ve been interested in how to phrase and discuss endings since reading Joe Macleod’s book Ends. There’s a range of issues raised in the book to do with design for happiness and sustainability. The bias of design (as co-opted by business) to talk of starting experiences is something that needs to be talked of more often.

Telling stories of endings

The mini booklet is simply one way of getting people to think and share stories of how what they start, finishes.

If we talk more about how things end, we can change the way they start.



Alastair Somerville

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX