Conspiracies, shared communities and individual certainty

  1. Why conspiracy theories work so well as stories
  2. Why friendships and communities enable conspiracy theories
  3. How conspiracy theories play upon our individual desires to be certain and confident


Webpage snippet from BBC Sounds page for Conspiracies: The Secret Knowledge series

Shared Communities

Cover of Humankind

Individual Certainty

Cover of Know Thyself

Conspiracies, communities, certainties


How to speak to conspiracy theory believers

  • Trusted messengers
  • Show empathy
  • Affirm critical thinking
  • Avoid ridicule



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Alastair Somerville

Alastair Somerville


Sensory Design Consultant, usability researcher and workshop facilitator. Twitter @acuity_design & @visceralUX