EasyJet and the inconvenience of travellers with disabilities

Image for post
Image for post

I ran a workshop yesterday at UX Bristol on designing forgettable experiences and used the EasyJet airline ticket booking system as a core element in workshop exercise.

I asked people to consider:

  • How to redesign the system to enable people to make ethical choices during the booking. Particularly in terms of ecological sustainability.
  • How to redesign the system to reduce stress to travellers with disabilities in terms of booking assistance and being assured that service will be delivered.

It’s the latter point that I’ll deal with here.

What does the booking experience look like?

Image for post
Image for post

In a one hour workshop, I needed to provide clear information to participants so I screen grabbed the whole ticket buying experience.

It’s only just before payment that disability and assistance needs are raised as an issue by EasyJet’s system.

For a wheelchair user, answers to a set of sub-questions are also required.

Image for post
Image for post

What seems remarkable is how inhumane the system is.

Change the system

That’s ridiculous.

It talks of specific seat bookings and luggage costs before considering who might have essential and practical needs for such services.

That’s awful.

It asks questions about personal capacities and assistive technologies in terms of illegality, inconvenience and troublesomeness.

That’s inhumane.

And none of it is necessary.

Reordering elements

Where a person with mobility impairments wants to sit on a plane is predicated upon their own awareness of their own ability to walk.

Putting the seat booking interaction before the disability discussion appears to be done only to avoid the non-revenue generating offering a person with disabilities a seat that meets theirs needs for free (as required by EU law).

Creating a rudely direct survey about mobility capacity at the end of the booking process is treating the person and their own sense of self as a problem to be analysed not enabling a person’s autonomy.

Making the luggage decisions before the discussion of how carrying electric wheelchairs is problematic for the airline makes a single conversation about hold space and costs into two discussions (one about personal belongings, one about assistive technology)

Demonstrate how the company wants to enable a good trip for disabled travellers by treating their needs as essential not add ons.

Just respect people and help them enjoy their travel.

The UX shown here is designed to maintain stress and reduce autonomy. It creates a needlessly memorable bad experience for travellers with disabilities and it needs to stop.

PS What happens at the airport?

Interestingly, on the day of the workshop, a report was released on airport disability services and it shows a quite positive message. Airlines, like EasyJet, could help make travel more inclusive by showing how they work with airports to enable the lives of people with disabilities.

Written by

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store