Edna Mode explains the problem of Normal

Normal is a hard trap for any shift to Post Normal ideas of diversity and divergence.

Normal anchors us all to ideas around what should be done and what can be done.

Normal is self-evident and self-supporting because it is a biased loop of data research and analysis. It will always prove the value of itself.

To move forward we need to stop thinking about changing Normal to be inclusive but to simply stop using Normal as the root, the anchor, the foundation of our processes.

More on Post Normal.

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store