Edna Mode explains the problem of Normal

Normal is a hard trap for any shift to Post Normal ideas of diversity and divergence.

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Normal anchors us all to ideas around what should be done and what can be done.

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Normal is self-evident and self-supporting because it is a biased loop of data research and analysis. It will always prove the value of itself.

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To move forward we need to stop thinking about changing Normal to be inclusive but to simply stop using Normal as the root, the anchor, the foundation of our processes.

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More on Post Normal.

Written by

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

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