For me, Apple Pay seemed to fix a problem that is quite US centric. The checkout payment experience there was quite terrible and inconsistent. Apple Pay then added a layer of simplicity. In UK we were already well on the way with contactless (and well past the confusing mixture of signature and PIN that US still uses) so Apple Pay wasn’t so clearly fixing a user problem.

--

--

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alastair Somerville

Alastair Somerville

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

More from Medium

8 actors who played two roles in one movie

Our Sonder World

Dlithe third day experience

Do Not Allow an Abusive Relationship to Destroy Your Life — Get Help

Domestic violence - Unsilenced Voices