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Freezing Change in Design Justice

5 min readJun 19, 2021

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Slides on Just, Justice, Ice model discussing in post
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1 Reasonable criticism of institutional bias spread from past thru present to future
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Reframe reasonable system layer criticism as personal layer criticism of individual behaviour as unreasonable
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Enable large scale narrative of personal victimhood and unfairness thru media and political speech
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Reframe personal layer sense of perceived unfairness as system layer unfairness to freeze and prevent change.

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Alastair Somerville
Alastair Somerville

Written by Alastair Somerville

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Bluesky @acuity.design