A 6 minute talk for BA Fringe event on why Normal is a problem and why New Nexts are so important.

Normal as Bait and Switch

One issue raised in the talk is that Normal is often talked of as if it were a neutral mathematical concept. Simply how averages cluster.

Not just datasets

The second point there is important. In current AI and Machine Learning work there is a growing realisation that historic datasets have terrible biases (against women and against black people) that mean the systems becomes sexist and racist.

New Nexts

More than anything, it is the need to cut away Normal that seems important now. Normal may well have a neutral mathematical sense but that is not what anyone receives now. It is the Normal of Default that we get.

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

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