The embodied person is always trying to economise on energy use. Cognition is a big draw. There are also fundamental drives: homeostasis plus is about the best way I can describe what comes up in most books I’ve read. Survival: like this but with a bias to a bit better. Emotions (like consciousness) help that drive.

Sensory Design Consultant, usability researcher and workshop facilitator. Twitter @acuity_design & @visceralUX

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