Toys, tools and serious people

One question

How do we create change through innovative design when the tools that are used look like toys to the people who control budgets and final decisions?

Why ask?

I was asked this question earlier this week.

No answer (yet)

I have no idea what to do about this. The problem is people who are, quite reasonably, suspicious of playful tools and techniques but, unreasonably, unwilling to change when those tools and techniques are validated.

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX