UX Announcements: Deaths & Births

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The death of Norm

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The birth of Di

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Announcements

I spoke on World Usability Day 2017 in Rome about the problem of designing to ideas from work in data-driven personas and social psychology research.

  • This averaged data is modelled and published as proof of general behaviour.
  • People are pressured by media and society to try and behave like these models.
  • That behaviour is then captured as proof of the models.
  • People who do not or cannot behave like the model are rejected as outliers or edge cases.

The Death of Norm, the Birth of Di

I’m happy to give this talk (for travel expenses only) anywhere. Let me know if you’re interested.

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

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