UX Announcements: Deaths & Births

The death of Norm

The birth of Di

Announcements

I spoke on World Usability Day 2017 in Rome about the problem of designing to ideas from work in data-driven personas and social psychology research.

  • This averaged data is modelled and published as proof of general behaviour.
  • People are pressured by media and society to try and behave like these models.
  • That behaviour is then captured as proof of the models.
  • People who do not or cannot behave like the model are rejected as outliers or edge cases.

The Death of Norm, the Birth of Di

I’m happy to give this talk (for travel expenses only) anywhere. Let me know if you’re interested.

--

--

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alastair Somerville

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX