Wrote this https://medium.com/@acuity_design/on-being-a-cash-data-rich-bastard-why-uber-isnt-disruptive-aff6299ed335?source=linkShare-cddafb176d61-1487934715 in response to this post and news today about Waymo.

The embedded nature of the problem is much too hard for superficial interventions. The problem is baked into the corporation and both cash and data protect it from the need to change.

Sensory Design Consultant, usability researcher and workshop facilitator. www.linkedin.com/in/alastair-somerville-b48b368 Twitter @acuity_design & @visceralUX

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